Now in private beta · 6 founders

Authentic communication,sharpened by AI.

Verala is a private communication coach for founders, executives, and operators who need their delivery to match the room. Send a recording. Get a diagnosis against the five vocal foundations. Drill one thing at a time, until the room shifts when you speak.

Book a free intro call See how it works

30-minute call · no pitch · I'll tell you on the call if we're a fit.

$40M+ business

Cofounded by the operator behind Verala

Multi-unit operator

Active in the day job, not a full-time coach

18 months

Recording + drilling on the founder's own voice

6 clients max

Per cohort, because attention is the product

The loop

One thing per week. Until the room shifts.

Coaching that works isn't about fixing everything at once. It's about picking the one habit costing you the most authority right now, and drilling it until it's automatic. Then the next.

STEP 01
Record
Sixty seconds. No script. Talk about a real upcoming moment — the investor pitch on Thursday, the board update, the all-hands.
Voice memo on your phone is fine. AirDrop to the workspace. That's the only homework.
STEP 02
Diagnose
Verala transcribes locally and runs it through a coaching framework built around the five vocal foundations: rate, volume, pitch, tonality, and the pause.
You get one diagnosis. Not a checklist. The single highest-leverage thing for this clip.
STEP 03
Drill
One drill. Five minutes a day. Re-record at the end of the week. The system tracks which stage of competence you're in for every foundation.
When you move from Stage 2 (can hear it) to Stage 3 (can do it), we layer the next foundation.

Audio never leaves your machine. Transcription is done locally with open-source Whisper. Only the transcript text is sent to a coaching API. Your voice stays yours.

Pricing

Three ways in. Same coaching framework underneath.

All tiers start with a free 30-minute intro call. If you're not a fit, I'll tell you on the call and point you to someone better. No pitch, no pressure.

Diagnostic

$149/ one-time

One artifact. One coaching session. Decide if this is for you.

60–90 second recording reviewed
Five vocal foundations diagnosis
One prescribed drill with a measurable target
Written report you keep
30-min Zoom debrief

Most chosen

Operator

$497/ per month

Walk into the next board meeting, investor call, and all-hands sounding like a different operator. Every month.

Weekly diagnosis + ONE drill (not a checklist)
Board Meeting Boost — emergency 15-min review with 48-hr SLA, 1/quarter
Stage tracking across all five foundations
30-min monthly strategy call
Pre-meeting warm-up protocol (5-step routine)
Async text/Slack between sessions

Intensive

$2,497/ six weeks

Six weeks. Built around a specific upcoming moment — Series A pitch, board appointment, keynote.

Twice-weekly recording reviews
Personalized drill stack
Three live Zoom sessions
Mock-pitch rehearsal with feedback
Voice + body language analysis
Direct line for 90 days post-engagement

Prices in USD. Annual prepay on Operator tier saves two months. All tiers include a satisfaction guarantee — if your first session doesn't produce a specific, actionable change, full refund.

About

Operator first.Coach second.

The operator behind Verala

Multi-unit founder · self-coached for 18 months

The person who built Verala is an active multi-unit operator. They've cofounded an operating business worth $40M+, signed an enterprise-scale expansion deal, and came up through one of the most disciplined operator-training tracks in the country. The day job is still the day job — Verala is the practice that runs alongside it.

For 18 months they've recorded themselves before every high-stakes conversation — investor calls, board moments, vendor negotiations, hard team talks — and treated their voice as something to practice instead of something they were stuck with. The compound effect was real. People who talked with them before and after kept asking what had changed.

Verala is the system built around that practice, opened up to a small number of founders, executives, and operators who want the same edge. You record. The system diagnoses. We pick one thing. You drill. We re-assess. That's the entire product.

Verala takes a maximum of six clients at a time. Because the operator who runs it still runs an operating business, and because the coaching only works if your recordings are actually being listened to.

Why no name on the site? Two reasons. One: the framework should stand on its own — if it only works because of who's behind it, it doesn't really work. Two: clients pay for outcomes, not for personal brand association. The work is the same either way. If you're a serious prospect and want the full background before signing, you'll get it on the intro call.

What clients say

We're in private beta. Real testimonials show up here when real clients write them.

You'll see real names, real photos, and real quotes — or nothing. Founder-tier coaching deserves founder-tier honesty.

Reserved

If you'd like to be one of the first six founders to put a name to this work, the diagnostic tier ($149) is the cleanest way to try the system. Send one clip. Get one diagnosis. Decide from there.

Book the intro call

Frequently asked

Honest answers, in advance.

Who is this for?

Founders, executives, and operators who walk into rooms where the outcome depends on how they deliver. Investor pitches, board meetings, all-hands, keynote panels, franchise calls. If you can already write a good argument but the room doesn't move when you speak, Verala is for you.

Who is this NOT for?

People looking for general public-speaking content, people with medical voice concerns (you want an ENT or a speech-language pathologist for that), or people who want unlimited custom coaching for $50/month. We have a fit conversation before any payment changes hands.

How is this different from a public-speaking course or a Toastmasters group?

Courses give you general theory. Toastmasters gives you practice in front of friendly strangers. Verala gives you a private diagnosis against your specific upcoming rooms, drills one thing at a time, and tracks your stage of competence as you progress. Closer to a personal trainer than a class.

Where does my audio actually go?

Local-first. Transcription runs on your machine using open-source Whisper. Only the transcript text is sent to a coaching API for the diagnosis. Your audio file never leaves your device. Coaching notes are stored in a database you control.

What if I'm bad on camera?

We don't do camera work on day one. You record audio only for the first eight weeks because the vocal foundations are the highest-leverage place to start. Video coaching is optional and only appears in the Intensive tier.

How long until I see a difference?

Most people land Stage 2 (conscious incompetence — you can hear it now) inside the first two sessions. Stage 3 (conscious competence — you can do it on purpose when concentrating) is usually 4–8 weeks of consistent drilling. Stage 4 (it's automatic) is the long game.

What's the time commitment?

Ten minutes a week minimum. One 60-90 second recording, one five-minute drill, repeated. People who put in twenty minutes a week move twice as fast. The system is designed not to add a chore to a leader's calendar.

Can I cancel anytime?

Yes. The Operator monthly tier is month-to-month. Intensive is a six-week engagement but if it's not working after the first two weeks, full refund on the unused portion.

Do you take companies, not just individuals?

Yes — leadership teams of 4–8 people make sense as a single engagement. Different pricing, longer scoping conversation. Mention it on the intro call.

Why should I trust you with this?

I run a real operating business. I'm not a full-time coach trying to make this my whole income, which means I take a maximum of six clients at a time and I won't dilute attention to scale. If we're not a fit, I'll say so on the intro call and point you to someone better.

Path 1 — Book a call

30 minutes. Free. No pitch.

I'll ask you about an upcoming room you're prepping for. If we're a fit, we talk about engagement. If we're not, I'll point you to someone better.

Pick a time on Cal.com

Cal.com link is being set up — if the page returns 404, use the form on the right and I'll book the time manually.

Path 2 — Send a question first

Tell me what room you're prepping for.

I'll reply within 24 hours.

By submitting you agree to one direct reply from the Verala team. No list, no drip, no third parties.